Summer Marketing Campaign
This campaign was created for Raleigh Parks & Recreation in Raleigh, North Carolina. The purpose of this campaign was to get kids and families out into the parks during the summer. The campaign encouraged familes to tell their stories about their experiences at a Raleigh Park. I created a series of activity cards that could be picked up for free at any Raleigh Park. Each card had an idea of something to do or write about. Certain cards would earn you stickers. They continued the campaign online and asked people to write in with their stories and share their photos. I created the logo and all the print and social media materials for this very fun and successful campaign!